An Exploratory Research on the Store Image Attributes Affecting Its Store Loyalty
نویسندگان
چکیده
One purpose of this study is to explore theoretical background to find out store image attributes suggested by many previous researchers as important determinants of store loyalty and another is to identify which store image attributes affect store loyalty significantly according to retail type respectively. The results of empirical analyses show that store image attributes of store loyalty depend on the retail types. In department stores, store atmosphere, location, shopping facility and sales-personnel service affect store loyalty significantly. In discount stores, advertising, quality of merchandise, credit service and store atmosphere have a significant influence upon store loyalty statistically.
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